“Fake-review scams”—unlawful online ads that provide false, misleading, and deceptive reviews of public businesses or consumer products—have been a persistent challenge for marketers. As the FTC notes, ftc prodding tech giant to punish these schemes prey on site visitors by charging them for top placement in search engine results for content on their business’ website or product’s page, which may be written by companies in other countries and then translated from English. In an effort to solve this problem, Google recently announced that it would limit advertisers who employ “dubious”…
Read MoreFTC Prodding Tech Giant To Punish Fake-Review Schemers
